In this second segment I talk with Annie Haven about the differences between using Twitter and Facebook. She says she has a company Facebook page but the medium that catapulted her business ahead was Twitter. The very nature of Twitter is just like chit chatting with people at your local general store. There are a variety of gastronomical and culinary chats that people can join to learn and to discuss their own products in real time. Through Twitter she has been able to earn a loyal following. In the US, people have wised up to the danger that pesticides can bring to a dinner table, especially high end chefs. A few of them like to grow their own food to insure quality and they are happy to come to Annie for their fertilizer.
A lot of people may discount using Twitter like this because it requires sacrificing a lot of time. But for small businesses, slowly developing a clientele is powerful. Through the years you will always have clients putting in repeat orders. And your dedicated few will become your company evangelists. Going out and getting your clients through Twitter is not a replacement for your traditional website. Rather it is a complement because one without the other means shabby sales.
Can you believe that 10 months after Edward Snowden absconded to Russia, 27% of all Americans didn’t know who he was? (This was according to an NBC News poll) If you still can’t understand why I’ve put the Matrix picture in this post, I’ll explain further. Have you noticed that if you’re having a conversation with the typical person under 30, you’re competing with their cell phone? And if the cell phone runs out of power, you get a conversation that isn’t worth sticking around for. This goes to show you that if you want to say something meaningful that registers with Americana, it’s better done through social media. That’s where their hearts and minds are actually hanging out in real time while you’re speaking to them in person.
This means that when you have something to market, the best strategy is to be in all of the crevices that their minds are hiding in.
Chances are you’ve already tried Facebook and Twitter, so your next step is Tumblr. It’s got about 305 million unique users per month, 65% of which have college degrees. This translates into a large pool of people with money to spend. If you have something to sell that would do well with the young crowd you need to open a Tumblr account today. Don’t be put off by the fact that you’re taking on a new learning curve because there isn’t much to learn. In fact, Tumbler has become popular because it’s a no-brainer solution to creating your own blog. It’s kind of like a cross between WordPress and Facebook with core blogging and social media tools built in. And best of all, you don’t have to have a lot of friends in your list to get your information seen. You could have none at all and create a viral post thanks to the on board search mechanism. Let’s say your post does become viral and you have a link inside to your real website (the one you buy hosting for). The traffic that you’ve created hunts and pecks around and Google sees how long they stick around. If they like your compelling content and they hang out for a long time, Google ranks you higher.
Now you’re probably thinking that it’s a drag to create content for both your normal website and the one you just created on Tumblr. Well, if you just want to stick with text, it would be a drag for sure because you would have to reword every article you write. You can’t have duplicate content in your Tumblr blog. But if making videos is part of your online paradigm, you can liberally spread them over both sites and you won’t be penalized. Yep, videos are your key to being a cross platform success. This brings me to the biggest and best point of this post; videos are what makes the world go round. If you had nothing but your Youtube channel and your website, you could conquer the world.
But let’s get on with things. Did you know that there’s money in creating fairy tales? Lots of companies are learning to do this on Instagram. For those of you who don’t know, Instagram is a platform for uploading pictures and engaging people by telling stories through pictures. Instagram is basically an app that you download for your mobile device that provides filters to make some great pics. Thus far, more than half of the US Fortune 500 companies are creating fairy tales of what it’s like to work in those places, including FedEx. Can you imagine a long array of photos for this company? Smiling people receiving packages… office birthday parties… delivery people leaning out of the truck to say hello to the camera. Friend, you can play this game too, but it’s not as easy to bring people to your website as it would be with Tumblr because no links are allowed in the comment areas. You can, however, tell people to click on a link in your company profile. If you are creative a lot can be done with Instagram, especially now that they allow 15 second videos. Remember the viral chipmunk video?