There’s money to be made in every neighborhood and most people seem to be blind to that fact. Concerts, sporting events, festivals… in any place where there’s a place of large public assembly, there’s money. Don’t think I’m indoctrinating you to become a hotdog vendor because I’m not. What I AM trying to do is turn your sights towards connecting with people traffic at big events. It’s the same mindset that internet entrepreneurs capitalize on to reach their goal of financial independence. The more traffic the more money.
Let’s say you are an analytic type that has a passion for statistics. There are a lot of polling companies that would love to work with you if you can get out to events. Especially during the year before a presidential or congressional election, there’s an all hands on deck mentality. You can passively sit down and get people to fill out questionnaires in return for food samples. If that approach isn’t effective enough you can adapt your shtick to get the maximum results for your time.
It’s no mistake that Kona Ice Cream is one of the fastest growing franchises in the US. You’ve probably seen the trucks dishing out their product with a backdrop of palm tree props and Caribbean music. This business model succeeds because people that trickle by fall for spur of the moment satisfaction. Have you ever paid $4 for a cup of ice cream? I know I definitely have. And here’s another franchise selling something else that I would be a sucker for. It’s called Grilled Cheese Truck and they have perfected the distribution of cheese sandwiches to a fine art. It’s making a major impact on the west coast because of their use of social media. Fans can check out Facebook and Twitter to find out where the trucks will be each day. Whether it’s a location next to a ball game, flea market or whatever, people know where to go. Interestingly enough, the now famous grilled cheese restaurant, Tom and Chee, started from a pop-up tent because there wasn’t enough money for a truck. The first night the tent was open for sales, the owner had just 2 days to come up with rent. Now he has over 40 stores and has just made an appearance on “Shark Tank”.
It’s surprising how I came to realize the power of passive sales through frequenting events. About 6 years ago I had just come back from an international trip and was taking a taxi through the back roads of Princeton, New Jersey. The driver was kind of bubbly and I soon learned why. He had found out that there’s a lot of money to be made in selling spices in front of a stadium in Alabama. So he bought a bunch of spices in bulk and was planning to move down there in a couple days. His excitement of leaving a $400 / week job for something better was obvious. It’s something that’s missing from most people’s lives because they’ve been trained to accept what they have. You don’t have to fit into that crowd if you realize the potential of the opportunities around you.