This interview with Annie Haven of Haven’s Natural Brew Tea shows how success will come for anyone who is willing to think out of the box. Annie has a farm in southern California that was once home to the largest seed company in the world. Due to the re-occurring problem of drought, her family was forced to switch to the current business model. Now Annie relies on her farm’s most valuable commodity which is the manure that her livestock produces. Don’t be fooled into thinking that all manure is equal, because it’s not…. Hers is organic and because of this she has a dedicated following…. everyone from the common home dweller to the high end restaurant chef.
And what a clever marketing tact she has. She sells her organic manure in 3 x 5 cotton bags, tea bags as she calls them, and instructs people to use them just like they would if they were preparing tea. You plop a tea bag in water and let it steep for 3 to 5 days. Then you take the tea bag out and water you plants. In a few months you can use the same tea bag to make another batch. This product provides root systems with enzymes that make your plants do incredibly well.
Annie’s marketing hub is a cleverly designed website that people can visit and purchase the tea online. They can choose from a variety of packs, like the gift pack or the assortment pack, each subtly but substantially different from one another. What strikes me about the website is the design. It shouts to me “professionalism” and “good products”. Annie has her brother to thank for this. Until his recent and untimely death he had been making his living as a marketer and also provided Annie with the expertise and creativity to get such an unlikely product to market. With the passing of her brother, Annie took the reins of the marketing and expanded the company’s influence even more through social media. You can listen to how she did this by checking out the second video.