Do you want to know how to make passive income the quick way with videos? Put a crayfish in front of your puppy and film what happens next. After uploading it to Youtube you will get lots of advertising revenue because a video like that can only become popular. And who knows? You may even get a request from Purina to use the video in their online commercials. Just so you know, selling your footage to companies is where the big money is. Professional tornado chasers tap into this business model because it’s extremely lucrative. But as for yourself, there’s no need for life threatening situations or complicated productions.
If pets aren’t up your alley why not try science experiments? You might be able to figure out that if you stick a lit match next to a sugar cube, nothing happens. But if you rub some cigarette ash on it, the cube starts to ignite. Tricks like that can give you some great footage. Treasure hunting videos are popular because they allow viewers to have an adventure without actually having to do anything. It’s no mistake that most videos showing guys using metal detectors rack up a lot of views. And over time, the advertising revenue of those videos commonly supersedes the value of the objects that are found. Videos that introduce kids to toys are EXTREMELY lucrative. Check out FunToyzCollector and you’ll see videos of a woman’s hands playing with toys meant for girls. But behind the scenes, that channel has taken in over a million dollars in revenue through advertisements and toy company endorsements. It’s really tempting for me to drop everything and just do that for the rest of my life.
Let’s continue with a little case study. Do a search on Youtube for “old engines” and you will find videos from the channel “AntiqueEngineNut”. That channel is only a few years old and has just 50 videos but it has racked up over 140,000 views. The videos weren’t hard to make because they cover what the title implies, old engines. It’s almost as if the channel’s owner became enlightened one day and went around to a lot of country fairs to film old engines in action. Now his videos are on Youtube to feed a small but dedicated community of engine fans. Twenty years down the road those videos will still be viewed because videos showing antiques won’t have to look modern. What an amazing example of how easily passive income can be attained! Twenty years of people watching your videos and clicking on the advertisements can work powerfully on your behalf.
An important principle needs to be introduced here regarding the channel of AntiqueEngineNut. Most of the videos have no more than 300 views but one surpasses 125,000. Is it because the engine in that video is more interesting than the rest? No! The biggest reason is because the other engine videos just display the name of the engine. The popular video reads, “Bessemer oilfield engine startup after 50+ years”. Just by tacking on “50+ years”, he created drama. Not only are people more likely to click on this, the title was liked by the Youtube search algorithm to give the video priority. So when the guy who owns this channel uploaded the video and created the title, he unwittingly fell into something good. You see, if you upload a video that makes the search algorithm smile, you are setting the destiny of that video for success (95% of successful Youtube videos made the algorithm smile from the get go.).
Anyway, from the time your video is uploaded it is then watched and after a time of generating viewing statistics, it bubbles up or falls down. Keep in mind that Youtube has to give you this shot from the very beginning or your video will never reach stardom, no matter how much you change the title or description areas. I have noticed that for every 11 videos you upload to Youtube which are algorithm friendly, only two will be given a real chance to be seen. The rest just die. So what you can do is delete the dead videos, go to your video making software to churn out the same videos again and then try another upload (a few days later). Why should you redo the videos this way? Because you want to give each video a new ID. This ensures that your videos will have a new beginning in the eyes of Youtube. Also, before hitting the “publish” button you need to change the titles and descriptions to appeal to a new marketable subset.
OK, let’s say that you are about to upload the 9 videos again and want to be algorithm friendly. What should you do to make a better impression? First off, if you are targeting a keyword or keyword group, use it no more than 3 times in the description area. Stuffing your description with more won’t help you at all. Secondly, Youtube wants to see semantic relationships between words in your description. For example, using the names Alex Rodriquez, Mickey Mantle and Reggie Jackson will convince Youtube that your video solidly covers baseball greats in a general way. However, using the names Alex Rodriquez, Ryan Braun, Jenrry Mejía and Manny Ramirez could get your video placed in the drug abuser category. Youtube is that intelligent.
What’s more, it even transcribes the audio content to further discern how to categorize your video. This second categorization happens a few days after the initial upload. If you are REALLY Youtube savvy you can produce your videos with this in mind. For example, if you are interviewing someone about currency trading, make sure you say the words “currency trading” in the beginning. Also plan to say things like “Chinese yuan, Japanese yen and Iraqi dinar” for the semantic relationship prerequisite. As you can see with Youtube, success is all about planning. Doing this even before the video production phase is the most significant step in making videos that will last for years.
You should also realize that the keywords you think you should use may not be beneficial. You need to focus on the ones that people are entering to find a video like yours. You can easily do this by going to the Youtube search input box and putting in whatever relevant words come to mind. Before typing in the full word or word group, other words will cascade below that Youtube provides for your convenience. Be sure to write those down as candidates for your description or title area. If you want to get really detailed, you can use Google’s keyword planner tool (https://adwords.google.com/KeywordPlanner), SEO Book (www.wordtracker.com), or Keyword Discovery (www.keyworddiscovery.com). The latter two are helpful in providing keywords that Youtube/Google doesn’t want you to know about, like possible misspellings. Keep in mind that when using these sites, it will be tempting to try out keywords that are most used. This is rarely the best strategy as the competition will be very stiff. Try using keywords that have moderate competition so that your video will be seen. Last of all, incorporate your chosen keywords into a long description BEFORE you hit the publish button. I don’t know why but entering a description a couple days after publishing makes the number of views drop.
There are a lot of people that start Youtube channels but get too disappointed before their channel starts making good passive income. This is because they don’t know that one of the first 10 videos has to be the big gun. It’s got to be amazing so that Google widely promotes it. This video will serve as a funnel through which people will check out the other videos in your channel.
How to make passive income with your videos
Your goal in the beginning of your channel’s lifetime is to get over 800 views through videos that have the same theme. When a Youtube auditor checks out your channel and sees this, you will be given the right to become part of the Youtube partner program. This is how you get the right to have advertisements shown in your videos. You will also be given the right to use your own preview thumbnail for each video. People really do judge a book by its cover so using this privilege the right way can catapult each of your videos to new heights.
After establishing your credentials with Youtube, you have done more than you realize. Your channel becomes a VALUABLE piece of online real estate. As the years go by, it will be more difficult to achieve partner status because more and more people will be trying to get it. Too many videos with advertisements provide a poor user experience so the requirements to enter the partner program will be getting more stringent.
Realize this! Just as gasoline is to a car, so videos are to your influence and personal well being.
1) draw people to your new app or website.
2) be the most engaging part INSIDE your app or website.
3) put you in front of decision makers that buy your product.
4) make you a key opinion leader.
5) give you prestige and opportunities in any industry you desire.
6) proliferate truth (or lies) and change societies.
I am very grateful that one of my videos has gotten over 30,000 views in a very competitive niche. With this one video I have been able to help change the political landscape by affecting elections. I don’t take the responsibility of having a Youtube channel lightly and neither should you.